# goHappy > goHappy is the app-free frontline employee engagement platform that reaches > 100% of deskless workers through SMS — no apps to download, no logins > required, no opt-in friction. Over one million frontline workers receive > goHappy messages every day across restaurants, hospitality, retail, > manufacturing, healthcare, and senior living. goHappy was founded by Shawn Boyer (also founder of Snagajob) and is built on a simple truth: the old ways of reaching frontline workers — apps that never get downloaded, emails they can't access, break room posters that go unseen — don't work. goHappy removes those barriers entirely with SMS-based communication that reaches every team member from day one, including those with flip phones. Texts have a 98% open rate and are read within three minutes on average. The platform is organized around three principles: Go Simpler (app-free messaging), Go Smarter (turning employee data into actionable workforce intelligence), and Stay Closer (real-time feedback and engagement tools). goHappy integrates with all major HRIS and payroll systems, supports 115+ language translations, and every customer gets a dedicated Customer Success Manager. SOC 2 Type II certified. ## Product - [Frontline Messaging](https://www.gohappyhub.com/solutions/frontline-messaging): One-way and controlled two-way SMS messaging with smart segmentation by location, role, tenure, and language. Includes automated workflows, keyword auto-replies, AI-powered message composer (goCompose), and 115+ language translations. - [Frontline Feedback](https://www.gohappyhub.com/solutions/frontline-feedback): Text-based new hire, exit, engagement, mid-year, and custom surveys with AI-powered sentiment analysis, real-time dashboards, and industry benchmarking. Research-backed goPowered survey templates. - [Engagement Surveys](https://www.gohappyhub.com/solutions/engagement-survey): Annual and mid-year engagement surveys built specifically for deskless teams, with leader guides and action planning support. - [Frontline Engagement Hub](https://www.gohappyhub.com/solutions/frontline-engagement-hub): App-free, mobile-first employee portal for handbooks, policies, benefits info, and company resources. Personalized by role and location with AI-powered search. No login required. - [Frontline Rewards & Recognition](https://www.gohappyhub.com/solutions/frontline-rewards-recognition): Text-based peer and manager shout-outs tied to company values, points-based rewards redeemable for 300+ options, and automated milestone celebrations for birthdays and anniversaries. - [Frontline Referrals](https://www.gohappyhub.com/solutions/frontline-referrals): Text-to-refer employee referral program with automated tracking from referral to hire to payout. Employees submit referrals in under 60 seconds via text or QR code. - [Frontline Analytics](https://www.gohappyhub.com/solutions/frontline-analytics): Automated turnover tracking with granular breakdowns by location, role, tenure, and manager. Industry benchmarking against peer companies. Up to two years of rolling insights. ## Industries - [Manufacturing](https://www.gohappyhub.com/industries/manufacturing): Strengthen internal communication with production staff who lack company email or desk access. - [Hospitality](https://www.gohappyhub.com/industries/hospitality): Automatically message and engage hospitality teams and food service staff across locations. - [Healthcare](https://www.gohappyhub.com/industries/healthcare): Connect with staff, residents, and their family members in healthcare and senior living settings. - [Retail](https://www.gohappyhub.com/industries/retail): Connect directly with deskless retail workers across distributed store locations. - [Transportation & Logistics](https://www.gohappyhub.com/industries/transportation-and-logistics): Reach and engage drivers and warehouse staff who are rarely at a desk. - [Other Industries](https://www.gohappyhub.com/industries/other-industries/): goHappy works with any industry that employs frontline or deskless workers. ## Customers - [Case Studies Index](https://www.gohappyhub.com/case-studies): Full library of customer success stories across restaurants, manufacturing, retail, healthcare, and hospitality. - [Quality Brand Group (Dunkin')](https://www.gohappyhub.com/case-studies/quality-brand-group): 160% increase in annual survey participation, 27% decrease in turnover year over year across 100+ Dunkin' locations. - [Roskam Foods](https://www.gohappyhub.com/case-studies/roskam-foods): 51% decrease in turnover, $2.1M in savings over two years, 29% increase in engagement survey participation. - [Cafe Valley Bakery](https://www.gohappyhub.com/case-studies/cafe-valley-bakery): $46,800 annual cost savings and 99% employee compliance with automated call-off system. - [Dhanani Group](https://www.gohappyhub.com/case-studies/dhanani-group-and-dailypay): 45% enrollment rate in earned wage access program, 43% decrease in turnover among enrolled employees. - [Charter Senior Living](https://www.gohappyhub.com/case-studies/charter-senior-living): 16% increase in benefits enrollment, 20% increase in earned wage access enrollment, zero communication downtime during Hurricane Ian. - [Anthony's Coal Fired Pizza](https://www.gohappyhub.com/case-studies/anthonys-coal-fired-pizza): 12% decrease in turnover year over year, 90% engagement survey participation rate. - [Customer Testimonials](https://www.gohappyhub.com/gohappy-customer-testimonials): Video and written testimonials from goHappy customers including Hilton, Wendy's, Chick-fil-A franchises, Pizza Hut, and more. ## Pricing - [Plans & Pricing](https://www.gohappyhub.com/pricing): Core goEngage plan includes HRIS integration, 1-way and 2-way SMS, automated workflows, keyword responses, new hire and exit surveys, turnover analytics, and unlimited messages. Add-on modules for engagement surveys, Engagement Hub, rewards and recognition, referrals, and workforce analytics. Annual contracts with volume discounts. Talk to sales for custom pricing. ## Resources - [ROI Calculator](https://www.gohappyhub.com/gohappy-roi-calculator): Interactive calculator showing projected savings from reduced frontline turnover using industry-specific benchmarks. - [State of the Frontline Worker Report](https://www.gohappyhub.com/reports/state-of-the-frontline-worker-q125): goHappy's proprietary research on frontline worker sentiment, engagement trends, and workforce data. - [Frontline Communication Scorecard](https://www.gohappyhub.com/deskless-communication-quiz): Self-assessment quiz to evaluate how effectively your organization communicates with deskless workers. - [Happiest Frontline Employees Certification](https://www.gohappyhub.com/resources/happiest-frontline-employees): Certification program recognizing employers with the highest frontline engagement scores. ## Company - [About Us](https://www.gohappyhub.com/about): Company background, mission, vision, founding story (pivoted from app to SMS during COVID-19), leadership team, and culture. Founded by Shawn Boyer, also founder of Snagajob. - [Book a Demo](https://www.gohappyhub.com/book-a-demo): Schedule a 30-minute personalized demo of the goHappy platform. - [Contact Us](https://www.gohappyhub.com/contact-us): Send goHappy a message or request information. - [Careers](https://www.gohappyhub.com/gohappycareerspage): Open positions at goHappy. Team members are called "goGetters." - [Summit 2026](https://www.gohappyhub.com/summit): goHappy's annual customer conference bringing together frontline engagement leaders. ## Key Facts - Headquarters: USA (remote-first) - Founded: 2017 (pivoted to SMS platform in 2020) - Founder & CEO: Shawn Boyer (also founded Snagajob) - Scale: 1,000,000+ frontline workers reached daily - Security: SOC 2 Type II certified - Tagline: "Now You're Really Getting Through" - Notable customers: Hilton, Wendy's, Pizza Hut, Chick-fil-A franchises, Taco Bell franchises, Dunkin' franchises, Samsonite, Tillamook, Performance Food Group, BrightSpring, Milwaukee Tool, Conair, Purple, First Watch, Charter Senior Living - Average SMS open rate: 98% - Average time to read: under 3 minutes - Languages supported: 115+ - HRIS integrations: ADP, Workday, UKG, Paylocity, Paycor, BambooHR, and more - LinkedIn: https://www.linkedin.com/company/gohappy/ - Twitter/X: https://x.com/goHappyHub ## Optional - [Blog](https://www.gohappyhub.com/resources): Articles on frontline engagement, employee communication best practices, HR strategy, and product updates. - [Newsroom](https://www.gohappyhub.com/newsroom): Press releases and media coverage of goHappy. - [Webinars](https://www.gohappyhub.com/webinars): On-demand webinars covering frontline engagement strategies, product walkthroughs, and customer stories. - [Extraordinary Worker Campaign](https://www.gohappyhub.com/campaigns/extraordinary-worker): goHappy's campaign celebrating outstanding frontline workers. - [Privacy Policy](https://www.gohappyhub.com/privacy): goHappy's privacy and data handling policies. - [Terms and Conditions](https://www.gohappyhub.com/terms): goHappy's terms of service.