# goHappy > goHappy is the app-free frontline employee engagement platform that reaches > 100% of deskless workers through SMS — no apps to download, no logins > required, no opt-in friction. Over one million frontline workers receive > goHappy messages every day across restaurants, hospitality, retail, > manufacturing, healthcare, and senior living. goHappy was founded by Shawn Boyer (also founder of Snagajob) and is built on a simple truth: the old ways of reaching frontline workers — apps that never get downloaded, emails they can't access, break room posters that go unseen — don't work. goHappy removes those barriers entirely with SMS-based communication that reaches every team member from day one, including those with flip phones. Texts have a 98% open rate and are read within three minutes on average. The platform is organized around three principles: Go Simpler (app-free messaging), Go Smarter (turning employee data into actionable workforce intelligence), and Stay Closer (real-time feedback and engagement tools). goHappy integrates with all major HRIS and payroll systems, supports 115+ language translations, and every customer gets a dedicated Customer Success Manager. SOC 2 Type II certified. ## Product - [Frontline Messaging](https://www.gohappyhub.com/solutions/frontline-messaging): One-way and controlled two-way SMS messaging with smart segmentation by location, role, tenure, and language. Includes automated workflows, keyword auto-replies, AI-powered message composer (goCompose), and 115+ language translations. - [Frontline Feedback](https://www.gohappyhub.com/solutions/frontline-feedback): Text-based new hire, exit, engagement, mid-year, and custom surveys with AI-powered sentiment analysis, real-time dashboards, and industry benchmarking. Research-backed goPowered survey templates. - [Engagement Surveys](https://www.gohappyhub.com/solutions/engagement-survey): Annual and mid-year engagement surveys built specifically for deskless teams, with leader guides and action planning support. - [Frontline Engagement Hub](https://www.gohappyhub.com/solutions/frontline-engagement-hub): App-free, mobile-first employee portal for handbooks, policies, benefits info, and company resources. Personalized by role and location with AI-powered search. No login required. - [Frontline Rewards & Recognition](https://www.gohappyhub.com/solutions/frontline-rewards-recognition): Text-based peer and manager shout-outs tied to company values, points-based rewards redeemable for 300+ options, and automated milestone celebrations for birthdays and anniversaries. - [Frontline Referrals](https://www.gohappyhub.com/solutions/frontline-referrals): Text-to-refer employee referral program with automated tracking from referral to hire to payout. Employees submit referrals in under 60 seconds via text or QR code. - [Frontline Analytics](https://www.gohappyhub.com/solutions/frontline-analytics): Automated turnover tracking with granular breakdowns by location, role, tenure, and manager. Industry benchmarking against peer companies. Up to two years of rolling insights. ## Industries - [Manufacturing](https://www.gohappyhub.com/industries/manufacturing): Strengthen internal communication with production staff who lack company email or desk access. - [Hospitality](https://www.gohappyhub.com/industries/hospitality): Automatically message and engage hospitality teams and food service staff across locations. - [Healthcare](https://www.gohappyhub.com/industries/healthcare): Connect with staff, residents, and their family members in healthcare and senior living settings. - [Retail](https://www.gohappyhub.com/industries/retail): Connect directly with deskless retail workers across distributed store locations. - [Transportation & Logistics](https://www.gohappyhub.com/industries/transportation-and-logistics): Reach and engage drivers and warehouse staff who are rarely at a desk. - [Other Industries](https://www.gohappyhub.com/industries/other-industries/): goHappy works with any industry that employs frontline or deskless workers. ## Customers - [Case Studies Index](https://www.gohappyhub.com/case-studies): Full library of customer success stories across restaurants, manufacturing, retail, healthcare, and hospitality. - [Quality Brand Group (Dunkin')](https://www.gohappyhub.com/case-studies/quality-brand-group): 160% increase in annual survey participation, 27% decrease in turnover year over year across 100+ Dunkin' locations. - [Roskam Foods](https://www.gohappyhub.com/case-studies/roskam-foods): 51% decrease in turnover, $2.1M in savings over two years, 29% increase in engagement survey participation. - [Cafe Valley Bakery](https://www.gohappyhub.com/case-studies/cafe-valley-bakery): $46,800 annual cost savings and 99% employee compliance with automated call-off system. - [Dhanani Group](https://www.gohappyhub.com/case-studies/dhanani-group-and-dailypay): 45% enrollment rate in earned wage access program, 43% decrease in turnover among enrolled employees. - [Charter Senior Living](https://www.gohappyhub.com/case-studies/charter-senior-living): 16% increase in benefits enrollment, 20% increase in earned wage access enrollment, zero communication downtime during Hurricane Ian. - [Anthony's Coal Fired Pizza](https://www.gohappyhub.com/case-studies/anthonys-coal-fired-pizza): 12% decrease in turnover year over year, 90% engagement survey participation rate. - [Customer Stories](https://www.gohappyhub.com/gohappy-customer-testimonials): Frontline leaders across 17 organizations share how they use goHappy in their own words. Includes three in-depth video spotlights (Snooze, GPM Investments, Roskam) and a filterable grid of stories from Tri-Arc, Taziki's, Southern States, Lowlands, Bojangles, Areas USA, Live! Casino Hotel, Channel Partners, Mainsail Property Management, The Goodman Group, Milwaukee Tool, Tacala (Taco Bell), Nye Health Services, Krispy Kreme, and more. Filterable by industry, role, company size, and the problem being solved. ## Pricing - [Plans & Pricing](https://www.gohappyhub.com/pricing): Core goEngage plan includes HRIS integration, 1-way and 2-way SMS, automated workflows, keyword responses, new hire and exit surveys, turnover analytics, and unlimited messages. Add-on modules for engagement surveys, Engagement Hub, rewards and recognition, referrals, and workforce analytics. Annual contracts with volume discounts. Talk to sales for custom pricing. ## Resources - [ROI Calculator](https://www.gohappyhub.com/gohappy-roi-calculator): Interactive calculator showing projected savings from reduced frontline turnover using industry-specific benchmarks. - [State of the Frontline Worker Report](https://www.gohappyhub.com/reports/state-of-the-frontline-worker-q125): goHappy's proprietary research on frontline worker sentiment, engagement trends, and workforce data. - [Frontline Communication Scorecard](https://www.gohappyhub.com/deskless-communication-quiz): Self-assessment quiz to evaluate how effectively your organization communicates with deskless workers. - [Happiest Frontline Employees Certification](https://www.gohappyhub.com/resources/happiest-frontline-employees): Certification program recognizing employers with the highest frontline engagement scores. ## Company - [About Us](https://www.gohappyhub.com/about): Company background, mission, vision, founding story (pivoted from app to SMS during COVID-19), leadership team, and culture. Founded by Shawn Boyer, also founder of Snagajob. - [Book a Demo](https://www.gohappyhub.com/book-a-demo): Schedule a 30-minute personalized demo of the goHappy platform. - [Contact Us](https://www.gohappyhub.com/contact-us): Send goHappy a message or request information. - [Careers](https://www.gohappyhub.com/gohappycareerspage): Open positions at goHappy. Team members are called "goGetters." - [Summit 2026](https://www.gohappyhub.com/summit): goHappy's annual customer conference bringing together frontline engagement leaders. ## Key Facts - Headquarters: USA (remote-first) - Founded: 2017 (pivoted to SMS platform in 2020) - Founder & CEO: Shawn Boyer (also founded Snagajob) - Scale: 1,000,000+ frontline workers reached daily - Security: SOC 2 Type II certified - Tagline: "Now You're Really Getting Through" - Notable customers: Hilton, Wendy's, Pizza Hut, Chick-fil-A franchises, Taco Bell franchises, Dunkin' franchises, Samsonite, Tillamook, Performance Food Group, BrightSpring, Milwaukee Tool, Conair, Purple, First Watch, Charter Senior Living - Average SMS open rate: 98% - Average time to read: under 3 minutes - Languages supported: 115+ - HRIS integrations: ADP, Workday, UKG, Paylocity, Paycor, BambooHR, and more - LinkedIn: https://www.linkedin.com/company/gohappy/ - Twitter/X: https://x.com/goHappyHub ## Optional - [Blog](https://www.gohappyhub.com/resources): Articles on frontline engagement, employee communication best practices, HR strategy, and product updates. - [Newsroom](https://www.gohappyhub.com/newsroom): Press releases and media coverage of goHappy. - [Webinars](https://www.gohappyhub.com/webinars): On-demand webinars covering frontline engagement strategies, product walkthroughs, and customer stories. - [Extraordinary Worker Campaign](https://www.gohappyhub.com/campaigns/extraordinary-worker): goHappy's campaign celebrating outstanding frontline workers. - [Privacy Policy](https://www.gohappyhub.com/privacy): goHappy's privacy and data handling policies. - [Terms and Conditions](https://www.gohappyhub.com/terms): goHappy's terms of service.