Are you ready to meet your frontline where they are in 2026?
In this webinar, goHappy's Derek Thomas sits down with Ashleigh Griffith from Quality Brand Group (QBG) — one of the largest Dunkin' franchisees in the country — and goHappy's own Nick Jester to break down what's actually working to reach frontline teams in 2026.
From a viral spider donut that drove double-digit sales comps to a 160% jump in engagement survey participation, this isn't theory. It's what's happening right now across nearly 200 locations.
Here are three things you'll take away:
What you'll learn about in this webinar:
- Brand engagement that drives real business results: How QBG used goHappy's segmentation and keyword tools to turn a fan-favorite mascot into a full-blown sales campaign: with some markets seeing nearly 22% positive sales comps in a single week.
- SMS-based surveys that your team will actually complete: QBG saw a 160% increase in engagement survey participation, with over 1,300 completed surveys and 80%+ GM participation. Hear how delivering surveys straight to the palm of their hand created a safer, easier way for frontline workers to share honest feedback.
- Controlled two-way messaging with Smart Reply: See a live demo of goHappy's newest tool, Smart Reply, which lets you send out structured questions (yes/no, multiple choice, photo uploads, open text) and get organized responses back in real time. No group text chaos. No app required.