Innovative Frontline Communication Strategies for 2026

Are you ready to meet your frontline where they are in 2026? 

In this webinar, goHappy's Derek Thomas sits down with Ashleigh Griffith from Quality Brand Group (QBG) — one of the largest Dunkin' franchisees in the country — and goHappy's own Nick Jester to break down what's actually working to reach frontline teams in 2026.

From a viral spider donut that drove double-digit sales comps to a 160% jump in engagement survey participation, this isn't theory. It's what's happening right now across nearly 200 locations.

Here are three things you'll take away:

What you'll learn about in this webinar: 

• Brand engagement that drives real business results: How QBG used goHappy's segmentation and keyword tools to turn a fan-favorite mascot into a full-blown sales campaign: with some markets seeing nearly 22% positive sales comps in a single week.
• SMS-based surveys that your team will actually complete: QBG saw a 160% increase in engagement survey participation, with over 1,300 completed surveys and 80%+ GM participation. Hear how delivering surveys straight to the palm of their hand created a safer, easier way for frontline workers to share honest feedback.
• Controlled two-way messaging with Smart Reply: See a live demo of goHappy's newest tool, Smart Reply,   which lets you send out structured questions (yes/no, multiple choice, photo uploads, open text) and get organized responses back in real time. No group text chaos. No app required.