Last updated: September 1, 2026

Thank you for taking the time to read our privacy policy (the “Privacy Policy”). At goHappy Labs, LLC (“goHappy”, “we”, “our”, or “us”), your privacy is of the utmost importance. We want you to be fully informed about the information we collect, how it is used, shared, and protected, and the choices you have with it and explain the privacy and personal data use practices at goHappy.

goHappy operates an online service designed to enable our business customers (“Customers”) to communicate with their employees and/or contractors (“Workers”) via email and SMS/text messaging (collectively, the “Services”).

This privacy policy sets out how we collect, use, process, store, and disclose personal information on https://www.gohappyhub.com/ (the “Website”) and in providing the Services.

1. SOURCES OF PERSONAL INFORMATION

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

3. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION

4. HOW WE DISCLOSE PERSONAL INFORMATION

5. PRIVACY CHOICES

6. COOKIES AND OTHER TRACKING TECHNOLOGIES

7. SECURITY

8. RETENTION

9. CHILDREN’S PRIVACY

10. THIRD-PARTY LINKS

11. CHANGES TO THIS PRIVACY POLICY

12. CONTACT US

1. SOURCES OF PERSONAL INFORMATION

We process personal information collected from the following sources:

• When you provide us with your personal information through our Website forms, such as signing up for our email newsletter or other communications; or otherwise when you contact us.
• When you visit our Website, where we may use online tracking technologies and other automatic data collection technologies, such as using pixels, web beacons, software developer kits, and cookies. Learn more about our cookie and tracking technologies use below.
• When our Customers use our Services, which includes processing their Workers personal information.

2. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

Customer Information:

In order to serve our Customers, we will collect various information from, or about, our Customers, including:

• Professional contact information including your name, title, company email, company name, phone numbers, postal address, company website URL.
• Login username and password associated with your account.
• Correspondence, which may include any personal information provided during an email correspondence or Customer service engagement.
• Billing and administrative finance information.
• Automated information, including metadata and analytics for your use of our Website and Services, including cookie IDs, IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages. Learn more about our cookie and tracking technologies use below.

Our Customer’s Worker Information:

When our Customers use our Website and Services, they may enable us to process various types of personal information on their Workers. Below, we provide a list of the commonly processed personal information of Workers. Please note, the below list is not exhaustive of all personal information, and is intended to serve as a sample set.

• Contact information such as name, company, title, email address and phone number.
• Preferred language.
• Information shared through goHappy messaging, surveys, or feedback. Collected information may include demographic, psychographic or other associated information, which may include information deemed ‘sensitive’ under certain global laws.
• Employment information, including scheduling or time off, and referrals or rewards.
• Automated information associated with Workers’ engagement with our Services, including IP address, email, website and Services engagement activities, device information, date/time of views, page response times, and URL clickstreams. Learn more about our cookie and tracking technologies use below.

3. BUSINESS PURPOSES FOR COLLECTING PERSONAL INFORMATION

We may use Customer personal information for the following business purposes:

• To provide and improve our Website and Services.
• To communicate with you.
• To process payments securely.
• For customer support, including email, phone, and chat.
• To send our Customers marketing and promotional communications in accordance with individual marketing preferences.

Subject to the terms of our Customer agreements, we may use Workers’’ personal information for the following business purposes:

• To provide our Services to Customers, including:
• Worker communications. Our Customers may utilize goHappy to provide communications support to Workers, including via email or phone/SMS based on Worker consent, where legally required.
• Worker surveys and benefits administration. Our Customers may utilize goHappy to engage with Workers, which may include collection of additional personal or related information including to facilitate benefits or promotional activities.
• To improve our Services. For example, we may modify our user interface based on Worker behavior.

For any legal purpose necessary, including intellectual property protection, or if we are required to process information as a result of a court order or other legal or regulatory proceeding.

We may otherwise use personal information with your consent.

We may also use aggregated and/or anonymous information for any purpose.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We utilize various service providers to operate our Website and Services, which may include sharing Customer and/or Worker personal information. Some of the types of service providers include:

• Customer information and payment information to Customer relationship management platforms and Customer billing software.
• Contact information to businesses and service providers who help us communicate with you. For example, we disclose your information to Telnyx LLC, who helps us send our SMS/MMS messaging.
• Automatically collected information associated with our website analytics and other service providers who manage and optimize our Website and Services.
• Automatically collected information to businesses, service providers, and third parties that provide marketing and advertising services (see ‘Cookies and Tracking Technologies’ for more information on your choices with these services).

In addition, we may share personal information in order to:

• Protect the legal rights of our Customers, our company, our employees, our agents, and our affiliates.
• Protect the safety and security of those who access and use our Website and Services.
• Detect and protect against fraud.
• Comply with law or legal process.
• Conduct due diligence or complete a legal transaction related to the sale of our business or any assets.

We may disclose de-identified, aggregate, or anonymous information for any purpose. This means that the information does not identify specific individuals.

5. PRIVACY CHOICES

We provide our Customers with the following choices with our use of your personal information:

• Access or correct the personal information we maintain about you.
• Delete the personal information we maintain about you. Please note we may be required by law to retain certain information in compliance with accounting, tax or other legal obligations.
• Opt out of certain uses of your personal information, notably:

• Marketing Emails: To opt out of marketing e-mail communications, you may click the ‘unsubscribe’ link in the marketing emails.
• Targeted advertising using cookies: Refer to our list of advertising services above for company-specific choices, or visit http://optout.aboutads.info to exercise an industry-wide opt-out. In addition, you may reject or delete cookies through your browser settings.

You can exercise these rights by contacting us at privacy@gohappyhub.com.

If you are a Worker associated with one of our Customers, and you would like to fulfill your rights associated with the personal information we maintain about you on behalf of that Customer, we encourage you to exercise these rights by reviewing the Customer’s privacy policy to determine the correct contact method for that Customer.

6. COOKIES AND OTHER TRACKING TECHNOLOGIES

Like many companies, we use cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies) to collect information about your browsing activities, your interactions with Websites and our Services, and to serve tailored ads and for the purposes described in this Privacy Policy. There are a number of ways to opt out of having your online activity and device data collected through these services, which we summarize below:

• Opting out of cookie use in our Cookie Preferences. You can opt out of cookies via our cookie preference center.
• Targeted Advertising Using Your Email Address. If we have collected your email address, it may be used for targeted advertising on other websites, including through social media. To opt out of this use, please email us at privacy@gohappyhub.com.
• With Each of Our Vendors Individually. The following advertising or marketing services partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:
  

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

7. SECURITY

We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.

8. RETENTION

We will retain Customer personal information indefinitely in order to provide the Services, and Worker personal information according to the terms of our written agreements with Customers.

9. CHILDREN’S PRIVACY

We do not intentionally collect any personal information from children under the age of 18. If you believe we have obtained personal information associated with children under the age of 18, please contact us at privacy@gohappyhub.com and we will delete it.

10. THIRD-PARTY LINKS

The Website and Services may contain links to other websites or services. We do not exercise control over the information you provide, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time as we update or expand our Website and Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Website and Services.

12. CONTACT US

If you have any questions about our privacy or security practices, or if you would like to submit a privacy request, you can contact us by email at privacy@gohappyhub.com or at:

goHappy Labs, LLC

4820 Lake Brook Drive, Suite 140

Glen Allen, VA 23060