Carolyn Meuleners · VP of HR, Lowlands Hospitality Group
Restaurants & QSR
We were tracking survey results in Excel and sending links by email, but we didn't even have the right emails for people. goHappy let us text surveys directly to employees, and our participation rate went up faster with less manager follow-up. It completely changed how we think about communication.
Survey participation ↑Manager follow-up ↓Weekly comms to every Snoozer
Jeremy Edmonds
EVP of People and Culture · Snooze
Convenience Stores
We increased survey participation from 30% to 50%, employee engagement from 58% to 63%, and employee experience scores from 71% to 76%. We didn't have any way to use data to drive a case for cultural change before goHappy.
Our turnover was around 48% when I started. By the end of 2025, we were at just under 21%. That represents about $5.3 million to our company. And employees who opted out at first quickly opted back in when they saw what we were actually sending them.
Turnover 48% → 21%$5.3M saved~1 week to implement
Sandy Buchanich
SVP People & Talent · Roskam
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Amanda Arnold
Human Resources Director · Tri-Arc
Our managers can manage the restaurant now. They're not constantly answering the same questions over and over. Employees have one central location to find everything they need, from policies to resources to announcements. They can just pull it right up on their phone.
Restaurants & QSR
Amy Parman
Chief of Staff · Taziki's
We could not have done that without goHappy. We were asking our managers to completely relearn how to do their job with all new systems. I was able to send two and a half weeks of pre-scheduled messages with links to how-to's and encouragement.
Restaurants & QSR
AB
Ashley Beckwith
Employee Engagement and Wellbeing Specialist · Southern States
We were only reaching about a third of our employees. The majority of our folks are deskless, literally out in the fields. They don't have company-issued emails. We needed a way to reach them where they were.
Retail
Bianca LaFountain
Director Talent Acquisition · GPM Investments
We increased survey participation from 30% to 50%, employee engagement from 58% to 63%, and employee experience scores from 71% to 76%.
Convenience Stores
Carolyn Meuleners
VP of Human Resources · Lowlands
goHappy has kind of become a verb at our restaurants. You walk around and you hear people say, "Did you goHappy that?" or "Make sure to goHappy that." It's become just this word.
Restaurants & QSR
Sandy Buchanich
SVP People & Talent · Roskam
Our turnover was around 48% when I started. The year we put in goHappy, it started dropping. By the end of 2025, we were at just under 21%. That represents about $5.3 million to our company.
Manufacturing & Distribution
Deirdre Sims
Sr. Employee Experience Analyst · Bojangles
Issues are coming to us earlier now, so we're able to get in front of it before it gets really big, and before it gets to a point where an employee feels they either have to quit or they've gotten upset with their boss.
Restaurants & QSR
George Garcia
Chief People Officer · Areas USA
It changed the way our frontline employees access information because now they actually have access to information. Before that, there was nowhere for them to get access to anything. No emails. No Microsoft licenses.
Hospitality & Gaming
Gretchen Holzhauser
VP of Human Resources · Live!
We nearly doubled our survey response rate going from email-based surveys to goHappy. And our turnover went from over 47% in 2023 to trending below 34% in the first quarter of 2026.
Hospitality & Gaming
Heather Petrone
Communications Director · Channel Partners
Our district managers were working 80 hours a week during peak season trying to reach reps. goHappy has saved some of them 20 to 30 hours a week. The operational efficiency is so much better now.
General Services
Jeanette de Sousa
Corporate Director of Human Resources · Mainsail Property Management
We learned about the pay gap. We learned about what employees are looking for in benefits and healthcare. As a result, we were able to incorporate ideas we could have been missing out on without the feedback from a survey.
Hospitality & Gaming
Jennifer Schultz
National Director of Employee Engagement & Retention · The Goodman Group
We're in senior living healthcare. 4,000 employees. No one has emails. Most communication was through flyers and stand-up meetings that everyone didn't always attend. We couldn't reach employees where they were.
Senior Living & Healthcare
Jeremy Edmonds
EVP of People and Culture · Snooze
goHappy truly feels like they sit directly next to me at my desk every single day, guiding me, supporting me, consulting me, and helping us be the best of the best.
The biggest thing that's changed is employees feel heard. We did the engagement survey and new hire surveys through goHappy, and they have a voice now.
Manufacturing & Distribution
Ken Guardino
Field Training Coach · Tacala (Taco Bell)
Every new team member gets a welcome message three days after they start. Then a 30-day check-in. Then a birthday message. Then a 90-day survey. I just received one today, and it brings tears to your eyes to read how much joy they have working here.
Restaurants & QSR
Mollie Cook
VP of Team Experience · Nye Health Services
I asked, "How do we communicate with our team members?" And they said, "Well, you just make a flyer and hang it by the time clock." And I was like, oh no. That's not going to work.
Senior Living & Healthcare
Waldina Olivera
Senior HR Director · Krispy Kreme
The onboarding experience is so important, but there's so much to learn. Our leaders are amazing, but they're super busy. Sometimes it just wasn't consistent enough. goHappy gave us the data to see who was shining and who needed support.
Restaurants & QSR
Chris Mathias
Manager of Operations ·
Prior to having goHappy, we would struggle trying to cover shifts. We had to go through store managers and were always told no one wanted to work. Since having goHappy, we can communicate directly with frontline employees. In most cases we have been able to fill open shifts within 30 minutes. This has been a wonderful investment.
Convenience Stores
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The questions frontline leaders ask most. Tap any to hear how goHappy customers across industries answered them in their own words.
If you're worried about usage or adoption, go ahead and make the move. That was definitely our concern. Will this just be noise? Will they opt out? And we have not seen that. Our opt-out percentage is very low. Our employees want the information.
Amanda Arnold
Human Resources Director · Tri-Arc
Restaurants
When we first started this journey, we thought people were going to opt out left and right. We don't see that. People actually, if they accidentally opt out, they usually reach out to us and are like, hey, how do I get back in?
George Garcia
HR Leader · Areas USA
Travel / Airports
We had employees that opted out in the beginning that quickly opted back in when they said, oh, this is the information you're giving us. It's really impactful for me and I really want to know.
Sandy Buchanich
SVP People & Talent · Roskam
Manufacturing
goHappy has kind of become a verb at our restaurants. You walk around and you hear people say, oh, did you goHappy that? Or make sure to goHappy that.
Carolyn Meuleners
VP of Human Resources · Lowlands
Restaurants
Implementation was super easy. It was fast. It didn't take like weeks or months like other technologies. It can just take a couple of days and was pretty set up and ready to go.
Bianca LaFountain
Talent Acquisition Leader · GPM Investments
Convenience Stores
It's the simplicity of using the tool. It's so easy. Implemented, I don't know, maybe we spent a week implementing it.
Sandy Buchanich
SVP People & Talent · Roskam
Manufacturing
It was really about seeing an opportunity with an organization that could adapt and that we could use and implement quickly. We piloted it in some locations and then panicked as we sent our first text message. But after that, it's been a resounding success.
George Garcia
HR Leader · Areas USA
Travel / Airports
Customer service. Their partnership. Being here at Summit this week felt like family. When you come up with a question or an idea, they are right on it. And their time to deliver is just crazy fast.
Jennifer Schultz
HR Leader · The Goodman Group
Senior Living
Having those relationships with our client services representatives has been everything. They consistently reach out to us for feedback. They want to know how they can improve. They want to know what could work specifically for our company.
Amanda Arnold
Human Resources Director · Tri-Arc
Restaurants
From a vendor perspective, their response and the overall support level they provide is unparalleled. You ask for something to get done, they listen and they take that feedback to heart.
Gretchen Holzhauser
HR Leader · Live!
Hospitality / Gaming
If you have a problem, you can propose the problem. And they work so well with you helping to find a resolution. We've implemented plenty of products since I've been there. And this has just been by far the best.
Deirdre Sims
HR Leader · Bojangles
QSR
We had a really great goHappy team that helped us roll this out. And they were addressing things that we didn't even know might be kind of an issue.
Carolyn Meuleners
VP of Human Resources · Lowlands
Restaurants
We completely changed our tech stack and I sent a message to the goHappy team just thanking them. We could not have done that without goHappy. I sent about two and a half weeks worth of pre-scheduled messages with links to how-to's and encouragement and reminders. It was a lifesaver.
Amy Parman
HR Leader · Taziki's
Restaurants
When we first went down the line, we really thought about it as an HR tool to talk to our frontline employees. And then we realized, oh, we could do recognition. Oh, we could talk about a wonderful sales day and shout out different shops. We could use it for Valentine's Day to thank everyone.
Waldina Olivera
Senior HR Director · Krispy Kreme
Food Service
We did a live stream talent show, sent out a text literally a couple of minutes before we went live, and a lot of people tuned in. That initiative would not have been successful without goHappy. We've tried things in the past with email. It just doesn't work.
Heather Petrone
Communications Leader · Channel Partners
General Services
The keyword search has been such a game changer. They're able to find what they need fast. It even gives an AI summary so they don't even have to click into the document.
Ashley Beckwith
HR Leader · Southern States
Retail / Agriculture
We had a lot of issues with team members registering for ADP prior to their day one orientation. We created a goHappy message that goes out around their hire date with instructions. And that issue has almost gone away.
Mollie Cook
VP of Team Experience · Nye Health Services
Senior Living
If you're worried about usage or adoption, go ahead and make the move. Make sure your cell phone numbers are up to date.
Amanda Arnold
Human Resources Director · Tri-Arc
Restaurants
I would say just do it.
Deirdre Sims
HR Leader · Bojangles
QSR
No employee is going to do anything that feels forced or performative. They're going to do it if it feels good and they enjoy doing it.
Carolyn Meuleners
VP of Human Resources · Lowlands
Restaurants
I want them to hear they're missing out on a great opportunity. Not just with the text messaging, but all of the wonderful enhancements and tools that goHappy continually works on to make our lives so much easier. It really is a game changer.
Jennifer Schultz
HR Leader · The Goodman Group
Senior Living
I'm going to tell anybody out there who's even thinking about it, just go. The value of it, there's not a price I can put on it.
Sandy Buchanich
SVP People & Talent · Roskam
Manufacturing
Definitely the game of telephone. It was messages to our area supervisors then down to our unit directors and co-managers. And hopefully something made it to our crew employees. And there was just inconsistency.
Amanda Arnold
Human Resources Director · Tri-Arc
Restaurants
It was kind of like a game of telephone. Some people would get the message, some people wouldn't get the message at all, and some people would get some different version of the message. And probably not all at the exact same time either.
Bianca LaFountain
Talent Acquisition Leader · GPM Investments
Convenience Stores
I asked, how do we communicate with our team members? And they said, well, you just make a flyer and you hang it by the time clock. And I was like, oh no, that's not going to work.
Mollie Cook
VP of Team Experience · Nye Health Services
Senior Living
We're in senior living healthcare. 4,000 employees. No one has emails. So most of our communications were through flyers. Stand-up meetings that everyone didn't always attend. A lot of communication was just not there.
Jennifer Schultz
HR Leader · The Goodman Group
Senior Living
We were only reaching about a third of our employees. The majority of our folks are deskless. They're out literally in the fields. They don't have company-issued emails.
Ashley Beckwith
HR Leader · Southern States
Retail / Agriculture
We looked at other providers. It was the early COVID days and everything was an app that they had to sign into and download. When we found a text-message-based solution, everything else really kind of fell off the list.
Amy Parman
HR Leader · Taziki's
Restaurants
It was a texting tool that required no app download. We recognized that a significant amount of our frontline employees are texters. This was going to be a no brainer.
Waldina Olivera
Senior HR Director · Krispy Kreme
Food Service
We needed something that would not require a registration, would not require an account or remembering any password. And since then it has been very easy.
Jeanette de Sousa
HR Leader · Mainsail
Hospitality
We had a texting platform, but it was really just for emergencies. It looked like it was a spam. We had a texting platform that wasn't going to the right population, and the population that needed more didn't have any kind of texting platform.
KK
Katie Kassel
HR Leader · Milwaukee Tool
Manufacturing
I was skeptical too. I was thinking it was more like a chat tool. But it's so much more than that. It's a way for them to get information they might not have ever been able to get before. It's not just a chat tool. It's truly an information tool.
Deirdre Sims
HR Leader · Bojangles
QSR
When I started, the turnover was around 48%. At the end of 2025, we were at just under 21%. And that represents about $5.3 million to our company.
Sandy Buchanich
SVP People & Talent · Roskam
Manufacturing
When we did our first engagement survey, we had 30% participation. We just finished our engagement survey this year, we increased that participation from 30% to 50% and increased employee engagement from 58% to 63%.
Bianca LaFountain
Talent Acquisition Leader · GPM Investments
Convenience Stores
We nearly doubled the response rate year over year, from changing from email-based surveys to goHappy surveys. In 2023, our turnover was over 47%. This first quarter 2026, we're trending a little bit below 34%.
Gretchen Holzhauser
HR Leader · Live!
Hospitality / Gaming
Our participation rate went up in a quicker amount of time, and we actually had to do less follow-up with the managers and those employees.
Jeremy Edmonds
EVP of People and Culture · Snooze
Restaurants
They were shocked. That that was a possibility even. We've used it to actually have dialogue with team members where English is not their first language. We've been able to have conversations through text, one on one, so that they understood what we were trying to say, and back to us.
Gretchen Holzhauser
HR Leader · Live!
Hospitality / Gaming
It is monumental to reach an employee in their preferred communication language. It shows that you are taking that time to get to know them. I don't think there's any kind of money you can put on it.
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Restaurants & QSR
