Modernizing your Communication Strategy

On Thursday, July 22nd at 12pm EST we were joined by Student Transportation of America's Director of Business Applications, Erin Jahn and Public & Media Relations Director, Jen Holzapfel to hear how they transformed the way they communicate with their 20,000 bus drivers spread across the US & Canada.

We dug into how their team struggled to quickly and easily reach all employees, or certain groups, with both general company announcements, and more importantly, real time information prior to working with goHappy Hub.

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Webinar Highlight Reel:
  • 8:52 - How they communicated before & challenges they faced.
  • 14:55- Employees level of comfort and access to technology & why that ruled out an app based solution.
  • 18:20 - How they collected 20K employee cell numbers, legal considerations.
  • 19:31 - How the employees embraced text communication, even with the ability to opt-out.
  • 32:50 - A major efficiency win & other use cases on the types of messages sent.
  • 41:57 - How goHappy has increased team morale and the overall level of engagement.
  • 46:28 - How STA will begin to use goHappy's text-to-apply to drive applicants and referrals from employees.

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